A Practical Approach to Life Science Marketing
My job is to make life science content marketing easier for you.
Are you crazy busy, too?
Not enough time to think about how to tell your company story?
You do the best you can on every project. You measure your campaigns, and sometimes you’re happily surprised. Other times, a campaign doesn’t generate as many leads as you had expected. But it’s difficult to understand exactly why and you hurry on to the next one, starting the whole cycle over.
What if you could generate more leads with less effort? What if you knew exactly how each asset could help move prospects through your funnel?
I’ve been in your shoes. I know that even a mountain of content can fail to produce leads if the different assets don’t work together.
I’ve learned to spend a little more effort planning an integrated content strategy to move people toward a purchase. Now, I help marketers like you do the same, so you can make the most of your limited resources. And so you can stop feeling overwhelmed.
My ideal clients are:
- Ready to use content in a systematic way to attract customers
- Willing to be bold and creative to differentiate themselves from their competitors
- Able to be patient playing the long game to improve their results over time
I have helped companies strengthen their brand, communicate their value and improve lead generation with minimal resources.
“Working with Chris was great.
Chris helped me organize my tangled thoughts and efforts towards a common goal by focusing on our customers through persona development and applying my very limited bandwidth to a manageable workflow. In my case that has turned into developing high quality slide decks that speak to the pain points and relevant issues our customers in various markets are dealing with.
Chris also exhorted us to think in terms of developing a content development process that we can sustain over time to produce a content library that our small team can manage. His voice is in the back of my head even now…” –Jeff Carmichael, Technical and Product Marketing Manager at Chroma Technology Corp
“Chris is a great combination of talent, skill and pragmatism. At Varian, he implemented a first-in-the-industry online environment/application fair, notable for its customer-centricity and distinctive visual appeal. That web site brought in record interest on a tight budget.” – Taia Ergueta, VP of Marketing, Varian, Inc.
Can I help you, too? Contact me.
I eat my own dog food
I’m growing my own business through content marketing. On my blog, I show you how to create content more efficiently, based on experience, research and creativity. And experts inside and outside our industry share their best marketing strategies and tactics on my podcast, Life Science Marketing Radio.
I have a hunger for continuous learning – whether it’s how to write better emails or how to smoke the perfect brisket. And I happily share what I’ve learned. (Contact me for the brisket recipe!)
Personal goals keep me challenged outside of work. I still enjoy swimming competitively and have been known to test my courage (and probably the audience) playing guitar and singing at a local cafe.