Humanize Your Brand with Audio
Alex Blumberg, founder of Gimlet Media, the producers of Startup, says we are in a new Golden Age of Audio. I believe it’s true.
Blame it on the smartphone. It’s easier than ever to consume audio content on demand. And listeners are demanding stories that inspire and entertain while informing them about every topic imaginable.
Audio is the most intimate form of media. You don’t need your eyes. You create the images in your head while someone speaks directly into your ear.
There is no better way to deliver your message and create affinity for your brand. That’s why I’ve gone all-in on producing audio content for companies and event organizers.
And even if you never publish a minute of audio, there is no easier way to create valuable, long form content than recording subject matter experts and industry leaders as the basis for in depth articles.
My ideal clients are:
- Ready to differentiate themselves from their competitors
- Willing to play the long game to improve their results over time
- Able to commit to using content systematically
Are you ready to elevate your brand experience through the magic of audio?
Eatin’ my own dog food
I’m growing my own business through content marketing. Experts inside and outside our industry share their best marketing strategies and tactics on my podcast, Life Science Marketing Radio. And on my blog, I write about creating content more efficiently, based on experience, research and creativity.
C&E News Media Group has even listed me as an influencer alongside Gary Vaynerchuck and Seth Godin. I won’t claim to be in their league (yet), but I’m honored nevertheless.
My love for continuous learning drew me to first listen to podcasts and then to produce my own. Now, doing the same for my clients, I get to learn from those interviews, too. I’m still learning how to smoke the perfect brisket, though. There’s probably a podcast about that somewhere.
Outside of work, I enjoy hiking with my dog and swimming. I’ve been known to test my courage (and probably the audience) playing guitar and singing at a local cafe.