If you’re like many life science marketers, you are working too hard on content marketing without seeing the results you’re looking for. You may find it difficult to produce enough content or to decide what content will be most effective.
You might have a mountain of content, but maybe it’s not telling a coherent story about your value proposition. As a result, valuable leads are leaking out of your funnel.
Mapping the customer’s buying journey in detail provides immediate relief from these and other symptoms (lack of sleep, endless strategy meetings, angry executives).
With your map in hand, you’ll know exactly what kind of content your prospects are looking for at each stage of the buyer’s journey. You’ll be able to attract new customers to the top of your funnel and have answers to the questions they ask in search engines.
- The four types of questions you must answer for your prospects
- A simple process to develop your content marketing plan in days, not weeks
- The easiest method to repurpose any content asset to reach even more prospects
- A strategy to avoid starting over from scratch every year