Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according … [Read more...]
Curated marketing thought leadership from inside and outside life science.
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A life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that … [Read more...]
Google's objective is to rank content that either helps somebody complete a task or answer a question. Life science marketers have an opportunity to both learn from Google and help draw the roadmap … [Read more...]
Have you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even … [Read more...]
Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I … [Read more...]
The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in … [Read more...]
Steve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of "Let's all go rock climbing." Rather it's assembling a … [Read more...]
After 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my … [Read more...]
New England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to … [Read more...]
A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads … [Read more...]