We've talked frequently on this podcast and on my blog about developing a content strategy. This episode looks at it from a different angle. It's about how to coordinate and execute your strategy … [Read more...]
Curated marketing thought leadership from inside and outside life science.
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Joan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing … [Read more...]
Account Based Marketing is a popular topic right now. What does it look like in the life sciences market? Ethan Kopit, a co-founder of Acenna Data explained it to me very well. Although it has a … [Read more...]
This episode is primarily aimed at life science marketing agencies but in-house marketers will learn a few things about how to build better relationships with agencies and improve the selection … [Read more...]
Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according … [Read more...]
A life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that … [Read more...]
Google's objective is to rank content that either helps somebody complete a task or answer a question. Life science marketers have an opportunity to both learn from Google and help draw the roadmap … [Read more...]
Have you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even … [Read more...]
Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I … [Read more...]
The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in … [Read more...]