Google’s objective is to rank content that either helps somebody complete a task or answer a question.
Life science marketers have an opportunity to both learn from Google and help draw the roadmap Google uses to understand your niche.
Hans Kaspersetz of Arteric joined me to share some strategies for:
- creating content that ranks better based on research
- increasing your authority by curating content for Google so it can learn how different pieces of content on a topic relate to each other.