Joan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing program?
The idea is pretty simple. The editorial calendar is a means to organize content and publishing schedules. But the value is huge.
Not only can it keep you on track with your content publishing deadlines, it can help you stick to your budget.
I cheered out loud when Joan said the first step “is to create an editorial mission statement.” Why are you creating the content in the first place? What do you hope to accomplish with it and most importantly, how you measure success?”
The editorial calendar is a strategic tool. There has to be a strategy behind it. And it will not only help you communicate with your customers, but it will be invaluable in getting and keeping management support for your content efforts.
Joan talked in detail about:
- Tools for making your editorial calendar
- What drives the schedule
- What information you should capture on the calendar
- What time frame you should cover
- How to get started