Marc Andreesen said "Software is eating the world." Software has created markets that were previously unimaginable or impractical. AirBnB is the largest provider of rooms and Uber is the largest taxi … [Read more...]
Curated marketing thought leadership from inside and outside life science.
Browse through the complete archive or use the search tool in the sidebar to find what you are interested in.
I honestly don't know why this wouldn't be top of your list, looking at, you know, in the spirit of not looking at where the puck is, but where the puck's going, you have such an incredible … [Read more...]
David Shifrin of Filament Life Science Communications is helping me by repurposing content I have generated over the last four years on my blog and podcast. I was lamenting to him that I had to … [Read more...]
Audio holds unique advantages over other content types. This podcast is taken from a webinar where I discussed those advantages including the ability of audio to create exceptional engagement with … [Read more...]
Earned media (coverage in a 3rd party publication) can be a valuable element in the overall marketing strategy for a life science company. And it may not require the services of a dedicated PR agency … [Read more...]
You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative … [Read more...]
The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in … [Read more...]
When you are hiring someone for your life science marketing team, do you want the best talent currently available (looking), or the best talent possible? Because the top performers aren't always … [Read more...]
Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science … [Read more...]
This is a replay of an episode from last year. I'll be back with a new episode and some very interesting guests in two weeks. You have an opportunity. It's in front of you every day. As a life … [Read more...]