Audio sits in a content sweet spot.
The magic of audio is that it is (at least) as engaging as video but suitable for going deep into a topic like text. This creates a valuable experience around your brand.
Listening doesn’t require eyeballs so your audience can consume your content while commuting, exercising or doing routine tasks, like working at the bench. Often that means they also have the mental bandwidth to think about what they are hearing. You’ll be reaching them when their mind is open to new ideas.
Audio makes content creation easier
Even if you don’t publish a podcast, there is no easier way to create long form content. You may have a dozen subject matter experts or influential customers that could help you get your message out. Writing may not be a natural part of their job.
But they can probably talk for an extended period of time about subjects that are interesting to your audience. If you have a strategy, you can get a great recording and use it to develop other content.
Here’s how that works:
- Recording is easy.
- Transcripts are cheap.
- Re-purposing turns transcripts into articles, blogs, etc.
An engaged and growing audience
Podcast listeners are the people who are most interested in your topic. They develop a strong brand affinity; they often feel they know the host like they know a good friend. And podcast consumption is growing every year.
For an example of what a podcast can do for your brand, check out this interview with Paul Bromann about the Illumina Genomics podcast.
Paul is in an ideal position with the resources to produce his podcast in-house. Not every company can do that, but if you are open to exploring topics of interest to your audience, I can help.
How to work with me
- Schedule a call.
- We’ll discuss your goals.
- I’ll deliver a clear strategy for creating, distributing and repurposing your content for maximum benefit.
- We’ll execute together. I stay with you to help along the way.
Then download Six Ways to Grow Your Brand with Audio
Get it now