I have a confession to make. When I was a MarCom manager, I cringed every time I thought about the fraction of my budget that was spent on events. I had to see for myself where it all went, so my boss … [Read more...]
Why I Do This
It's selfish, really. I want to create something on my own. I love working with people to make things happen, but the artist in me wants to leave my mark. I enjoy talking to thought leaders and … [Read more...]
Three Overlooked Advantages of Audio Content for Life Science Marketers
Life science marketers are facing some tough challenges. One is capturing an engaged audience. Typically we rely on content or events to make that happen. Events are expensive, but producing enough … [Read more...]