It happens to everyone sooner or later.You get that feeling that something just isn't right. You are putting a lot of effort into your blog, but you aren't sure the results are what they could be.At some point someone is going to ask you how well it's working. How do make sure you can show the return on your effort? In this video, I review blogs from four life science companies. I'll point out things they are doing well, what could be improved and the one mistake they are all making that is costing them money.[video width="854" height="480" mp4="https://lifesciencemarketingradio.com/wp-content/uploads/2014/06/Blog-review-movie.mp4"][/video]The mistake is easily fixed. If you are making the same one, you can fix it before you read my next post.If you want to go further and get the best possible results from your blog, click the orange button.I'll review your company blog (privately) and give you suggestions you can use right away to make it more effective at driving traffic and converting those visitors to leads.Here are blogs I reviewed in this post:Mo BioAdvanstaNeogenBioTekElements of a Successful Life Science or Chemical Analysis BlogI chose these four because each of them is doing a few things right. Taken together, you'd have a pretty good list of ways to improve your blog:

• Does your blog feature content that readers will come back for again and again?
• Does the content solve customers' problems, educate them on industry trends or make visitors feel part of a community in some way?
• Does it use attractive images to grab readers' attention and enhance understanding of your message?
• Is it easy to read, or do large blocks of text look like a lot of work for your visitors?
• Most importantly, do you have a mechanism to add visitors to your list with either a subscription form or better yet, a content offer that provides them with valuable information and helps you understand their needs?

If you want to make sure you can answer the question of "How well is our blog working to grow our business?" contact me for a free blog review.Photo Credit: Cubmundo via photopin cc (Cropped)Intro Music stefsax / CC BY 2.5Outro Music spinningmerkaba / CC BY 3.0Topics: Copywriting, Content Marketing