Is your product "specifically designed..."? Of course it is.  It's unlikely you were lucky and developed a product that does whatever it is that you wanted it to do.The phrase "designed to" can only be intended to reflect the brilliance of your engineers.  Just tell me what a great job your product does and let it speak for itself. (Selling a lot of units with persuasive writing will make your engineers and everyone else happy, anyway.)Similarly, "designed to" is a cop out (maybe from your legal team). The product either does or it doesn't.  If you have any doubts, you have a problem that I can't help you with. When you say your product is "designed to", it sounds like "It should do this for you, but we aren't making any promises."Whenever you see the word design, ask yourself "Is it really necessary?" Beware of attributing benefits to the design instead of to the feature or product itself. You aren't selling the design, are you? No! You're selling the product and more specifically, how it makes your customer's life better.Smart people like you get this stuff. But maybe someone you know doesn't. If you subscribe, you'll have something to back up your arguments about how to make your web pages more tantalizing.Feel free to add your thoughts or disagree in the comments section. I'd love to hear from you.