Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific.
She sees the need to bring life science marketing into this new era where customers are interconnected 24/7 and, in this interview, explains how she is doing that.
We also discussed:
- What area of digital marketing she is most excited about
- Different approaches to marketing in China and Latin America
- What it means for life science companies when our customers become more like other consumers
- Why customer experience beats incremental technology improvements
You can listen here or read the complete transcript at the bottom of this page.
About my guest:
Hrissi Samartzidou is Vice President of Marketing for the Biosciences Division at Thermo Fisher Scientific. She is responsible for the marketing strategy, the portfolio development, and the commercialization as well as e-business, e-commerce, and digital marketing for biosciences and also for channel marketing.