Have you ever been “gifted” a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn’t uncommon. This episode is all about avoiding that problem and even fixing it after the fact.
Marina Hop, the Managing Director of Viveo Ltd shared her experience and advice around gathering customer input so your next product launch will be a success.
We talked about:
- How she actually found a problem for a solution that had been “gifted” to her.
- What types of customers (and non-customers) you should talk to
- A surprising (and fun) way to get the best information about what customers really need
- How to compete with a parity product or one that is technologically inferior – and win!