ESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. "What does it feel like to..."

The Trials of Dan and Dave is a fascinating story with a few twists and interwoven plot lines about 2 athletes and a shoe company. It's also a marketing story with 3 lessons.

1. Good stories have a structure. There is a set up, a conflict, and a resolution.

2. Audio is a visual medium. Listeners create the pictures in their own mind. They are more involved than when they passively watch a video.

3. Do something different. It may not always play out the way you expect, but where would we be if we never tried?

This episode of LSMR is short. I hope you enjoy it. Let me know what you think either way.

Subscribe in iTunes.

Leave an iTunes Review.

Listen on Stitcher.

Intro Music stefsax / CC BY 2.5