I pulled together some highlights from the last year, all related to the topic of content marketing in the life sciences.
1:30 Andy Bertera – How NEB Owns the Buyer’s Journey
- How NEB sees the Buyer’s Journey
- The importance of experimentation
9:00 Joan Boyce of Biocompare – How to Use an Editorial Calendar Like a Media Boss
- What does it do
- Editorial Mission statement
- Selling to Management
18:01 Jen Oladipo – Earned Media in Your Life Science Content Marketing Strategy
- How to help a journalist – what are their challenges?
- Selling the story behind the product
- 360 degree camera
28:57 David Shifrin and Chris Conner – Repurposing Content
- Turning blogs into an eBook (link)
- Podcasts into blogs
- Hierarchy of content