In large companies, product management is an important part of the marketing function, a bridge to R&D and many other functions. Smaller companies can also benefit from having an individual who owns the product roadmap and strategy. Because responsibilities vary, you may not be clear about what a product manager does, even if you know one.
So let’s clear that up.
Jill Roughan explains:
- How a product manager is different from a project manager
- At what point in its evolution a small biotech, for example, should consider hiring a product manager
- What it means to have a product strategy and vision
- What 3 skills to look for when hiring a product manager
I learned that being a product manager is a great training ground for future CEOs because of the need to develop strategy and handle changing situations.