Is Your Brand Invincible?
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Is Your Brand Invincible?
Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand.
Melissa Agnes is a crisis management expert and she passed along valuable information that everyone should at least be aware of. You don't have to have a product or service disaster to get caught up in a crisis. In this episode, she shares a gripping example of one company that found itself needing to respond to a social media storm based on a fictional TV series.
Unfortunately, a data breach, loss of a key executive or an employee behaving badly can all ignite a situation that needs a well-thought-out response plan.
Melissa lays out the steps to being crisis ready (Detect, Assess, Respond), what to do when it actually happens and how to make those behaviors instinctive.