Joe Whittaker is a marketing specialist at Horizon Discovery, but he’s also the author of his own life science blog, personalizedgenes.com, for which he’s grown an audience of over 14,000 people in the last year.
When I scheduled this interview, my intention was to have Joe share his secrets for building a huge following through his blog (which he does). But I also found the unexpected.
He started this project simply as a way to develop his own 21st century marketing skills. This takes a unique kind of passion, but the lessons are that not all development opportunities are at work and if you want to get good at something, just start doing it.
Highlights of this episode:
- How he decided on the subject for his blog
- Which post type works best
- The unusual (but smart) way he defined his audience
- How he promotes his blog and optimizes it for search engines
- His essential 3 S and 3 P rules for a successful blog post
Joe’s blog: personalizedgenes.com
Joe on Twitter (@DignosticsJoe)
Joe Whittaker is a Diagnostic Marketing Specialist at Horizon Discovery. He is also the founder and author of www.personalizedgenes.com. His blog provides a unique commentary on laboratory advances in precision medicine to a life science audience of over 16,000. Through ongoing marketing content strategies such as crowdsourcing content and backlinking tactics for SEO, the blog continues to grow in both size and popularity.