How can you get your marketing message in front of a niche audience of scientists? How can you find them early in the buyer’s journey before they even recognize a need?
Contextual advertising lets you put (banner) ads in front of prospects when it’s relevant to what they’re doing at the moment.
Alex Golubowitsch and Philipp Eckerle from PubGrade GmbH joined me on this episode to explain contextual advertising in the life sciences and:
- How display ads differ from Google AdWords (and why you need both)
- What life science companies are using them for
- The value of a display network
- Trends in how ads are purchased now and what may change in the future