Is your life science company blog drawing the loyal audience you were hoping for? Do you want to write remarkable posts that raving fans share with their colleagues?
Do you wish you had a proven template to make blogging easier while demonstrating your authority?
You are certainly not alone. Most likely, blogging wasn’t part of your job description when you were hired. Blogging may not have even existed when you were in school. Don’t worry. You can still get better (and be great) at it.
“Everybody can learn to apply simple techniques to make their writing more engaging, a pleasure to read and more persuasive,” according to business blogging expert, Henneke Duistermaat.
In this podcast, Henneke reveals:
- Why a business should have a blog
- What customers expect
- How to be a mentor to your reader
- The only way to build real authority
- Four rules for bloggers that translate into an easy blogging template
- How you can spice up your posts without going over the top and risking your credibility
Henneke’s site: Enchanting Marketing
About my guest: Henneke Duistermaat
Henneke is an irreverent copywriter and marketer. She’s on a mission to stamp out gobbledygook and add sparkle to boring business blogs. She’s the author of two five-star rated books about writing and blogging. “Blog to Win Business: How to Enchant Readers and Woo Customers” is the highest rated business blogging book on Amazon. She’s also a regular contributor to popular marketing blogs like Kissmetrics and Copyblogger.