How to Establish Authority by Helping Google Understand Your Niche
Google’s objective is to rank content that either helps somebody complete a task or answer a question.
Life science marketers have an opportunity to both learn from Google and help draw the roadmap Google uses to understand your niche.
Hans Kaspersetz of Arteric joined me to share some strategies for:
creating content that ranks better based on research
increasing your authority by curating content for Google so it can learn how different pieces of content on a topic relate to each other.
About My Guest
Hans Kaspersetz is the founder and President of Arteric, a digital agency for biotech and pharma built on a foundation of state-of-the-art software engineering. A lifelong software developer, Hans builds and guides teams of world-class software developers that drive change in the life sciences and healthcare.
A speaker and panelist at international technology meetings, Hans advises Fortune Global 500 firms on commercial web search technology and digital strategy.
