Offering customers a lot of choices is a double edged sword. You almost certainly can provide the solution they are looking for – if the are confident about choosing the right one. If not, they might decide to look somewhere else.
How do you help customers overcome decision paralysis and make the buying process easier? Carlton Hoyt suggests that decision engines will reshape the life science buying journey.
In this episode, Carlton explains
- What a decision engine is
- What types of businesses would benefit from creating a decision engine
- The thought process that goes into building one
- Applications beyond selling products