When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be sufficient and animation can be expensive. So it’s helpful to understand the animation process in order to minimize revisions and keep the cost down.
Shelley Sandiford is a scientist, artist and communicator who creates scientific animations to explain complex biological processes. In this conversation we talk about her process and how you can ensure that animation project goes as smoothly as possible.
- How the initial steps are similar to writing a grant
- Why you should put a lot of effort into a good script
- The important checkpoint to ensure everyone is on the same page
- The best time in the process to suggest revisions
- Where she gets her inspiration
About my guest:
Shelley Sandiford has a Ph.D. in Kinesiology, from Waterloo University and did her postdoctoral work at the University of Western Ontario. She is the founder of Sciconic, where she creates graphics and animations to explain science to a targeted audience.