How do you go about selecting a system? It could be adopting a marketing automation system, a CRM or even a new platform like LinkedIn as part of your marketing.
There are a few basics that apply no matter what you are trying to accomplish. In this podcast, I talked to Kenneth Vogt, a successful entrepreneur and consultant about how to be successful when you adopt and implement a new system.
Ken and I discussed:
- Where to look first when considering a new system.
- How to avoid pursuing shiny objects
- Selling your proposal to management
- Working through the inevitable hard parts
- Choosing the right metrics
About my guest:
Kenneth Vogt is the founder of VeraClaritas. He is a man who has “been there, done that”. He had a stodgy title at a traditional company (controller for a manufacturer), a sexy title at a splashy company (Principal Solutions Architect for a fabulously successful dot com), but mostly he has been an entrepreneur for over 35 years. Kenneth created one of the first e-commerce web sites for a Fortune 500 company way back in 1997 and he has rode the internet ever since. Having worked in entrepreneurial enterprises large and small, he is uniquely qualified to provide clarity about what it takes to create, run and even recreate life-sustaining businesses.
Kenneth has lived and worked all over the US, Europe, and Mexico. He speaks several languages poorly (Spanish, Hindi, Punjabi) and English quite well.