Companies with significant market share have a huge advantage over the competition. It’s a form of social proof that has a big impact on a customer’s buying decision.

Mike Cammarata returned to LSMR to talk about why market share is so important, the mistakes smaller companies make that keep them from getting it and where there might be some opportunities to change that.

Mike explained:

• 3 things customers look at when making a purchase

• why legacy numbers are important

• which competitors to focus on

• the activities where smaller companies should put more effort

There is some good news. Cost cutting measures by larger companies are leaving gaps that may be filled by smaller ones.

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Mike Cammarata on LinkedIn

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