From Marketing Ketchup to Life Science: A Founder's Story
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From Marketing Ketchup to Life Science: A Founder's Story
Raman Sehgal’s first job out of college was working as a marketer for Heinz ketchup. But that moved too slow. (See what I did there?) After being told that big pharma would never buy anything by searching online, a CMO client of the agency he worked at landed a big contract based on work he had done for them. He thought, “This stuff works everywhere else. Why not here?”
He learned a lot about clinical trials and pharma in that job and eventually started his own agency. We talked a lot about his journey, hiring a CEO and focusing on a very specific niche, companies that sell outsourced services to pharma.
One can imagine in a niche like that, it can be difficult to become known. That’s the problem his company, ramarketing, solves for them.
While they did dip their toes into other markets, he realized that pharma clients are nice to work with and pay the bills on time.
We also had a fun little chat about employer branding, which has become very important in the life science talent hunt these days. I personally think job descriptions say a lot about what your company is like and deserve a lot of thought.
Raman has written a book about his experience as a founder with 24 lessons - 12 about business and 12 about individuals. Link below.
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