Sometimes marketers in the life sciences may say, “Our customers are different. We need to market to them differently.” Kelly Grover told me this is a conversation she has often with her team at Taconic Biosciences.

In this episode we explore the ways that statement is true, but also when it “ain’t necessarily so” (my words, not hers.)

Kelly lays out very clearly how they think about marketing to multiple stakeholders, setting priorities and how they use data to decide what matters most and then also what works. This will be a valuable lesson for everyone listening.

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Intro Music stefsax / CC BY 2.5