I pulled together these highlights from the last 7 months because they tell a story of how companies are marketing to scientists differently, from the skills they want on a team all they way through to customer satisfaction.
If something piques your interest or you missed one of these before, here are the links to the complete episodes:
Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing
Joanna Rudnick: Why Storytelling Matters to Life Science Marketers
Jonathan Price: Using Structured Content for a Personalized Customer Experience
Alan Gerstein: How to Turn Customer Problems into Opportunities
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