Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. But sometimes search volume goes up and traffic to your site goes down. That traffic ends up going somewhere else.
How does that happen?
It’s nothing nefarious. News sites carry a lot of domain authority. So when they pick up your press release, they may displace you in search results right when you want people clicking through to yourawesomecompany.com.
Hans Kaspersetz (CEO of Arteric and the unofficial data guru of LSMR) is back to explain the problem and what you can do to avoid the dip and maximize traffic following your big news.
You won’t be surprised that content plays a role. Hans describes exactly what kind of content that should be and shares one other element that can keep the traffic flowing to your site.