After 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my consultancy and for the podcast itself.
David has noticed some recurring themes in the podcast around career development. I explained why those are part of my plan and why I’m not always choosing to talk about content marketing even though that is the focus of my work.
Content marketing for the life sciences did come up in the context of both how I think about it for my own business and how I approach it with my clients, including a short case study.
Finally we talked about how I develop a marketing plan for my business on a year to year time scale and a new project I am working on for 2017.