Many life science brands are struggling to make the most of social media. There are however notable exceptions. We’ve talked about some of those before on this podcast.
In this episode, Mary Canady shares her thoughts on how companies can be more successful and also how to avoid wasting money and effort on poor social media campaigns.
We also talk about what is likely to be important in the future as new platforms arrive and old ones evolve or go away.
Listen to find out:
- How scientists are engaging with social media
- What type of content is attractive
- Which activities yield long term results
- Why building communities is important