I’m pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can make for a powerful story, particularly in an audio format.
This week, I’m sharing an episode I produced about an organization that raises funds for cancer research in about 20 major US cities. Swim Across America has a compelling mission and an interesting origin. I spoke to the leadership of Swim Across America and two of the doctors whose research and patient programs benefit from those funds.
Listen to find out:
- Who inspired the founders of SAA
- How it works
- Where the money goes
- What kind of impact it makes
Your company may not have the resources for an ongoing podcast series, or it may not be a good fit. But a short series or even a single audio story can be highly shareable content.