2019 is the year of video marketing – again! It has been important and continues to be. But just making product or “About Us” videos and posting them to YouTube is unlikely to get the results you want without a clear video strategy. CJ Thomas of Wondertree media lays it all out for us in this episode.
It’s essential to think about the desired outcome. Product videos may have their place but we should always keep the needs of the customer in mind. Think about the problems they are trying to solve and make videos (entertaining, informative or inspiring) that help them do that.
Because consistency and frequency are important for content marketing, you might even set up (with help) a DIY studio in house to create simple video content on a budget.
For biotech startups, marketing, including video should be a part of your process from the start. Videos can be used to get customer feedback, persuade investors and recruit top talent.
Listen to the interview to find out why CJ thinks it’s best to start content marketing when you are busy.