There are few life science marketing tactics that can be considered a “must do”.
Remarketing or “behavioral retargeting” may be the exception.
In this episode, Carlton Hoyt explains what it is and why you almost certainly should include it as part of your marketing mix.
- How behavioral retargeting works
- Why including remarketing is a no-brainer
- The impact on your budget
- Segmenting your offers
- How to use retargeting for products with long sales cycles
And of course, what about the annoyance factor? How do people really feel about ads following them around the internet? Carlton shares the data.
About my guest:
Carlton Hoyt is the principal consultant at BioBM Consulting. They are a full service marketing agency and consultancy working with innovative, growth-oriented life science companies to forge commercial success.