Storytelling is a word that gets thrown around a lot in marketing circles these days. But from a company perspective, what does that really mean?
Why do we tell stories? And, as marketers, why do we care?
Joanna Rudnick is an Emmy nominated filmmaker who understands these questions (and the answers), so I thought it would be good to ask her.
The value of a story is getting your audience to feel something. And Joanna was kind enough to share a little bit of her secret sauce with me in this interview.
I sat down face to face with Joanna and we discussed:
- How a brand is manifest in a story
- The value for young companies to invest in defining their story early
- The secret to pushing your customer’s empathy button
- The basic elements of a good story and the common mistake you must avoid
- Why companies should be confident telling their stories, even when they aren’t GE
Near the end, we had a nice little discussion about how art helps science and vice versa. Enjoy.
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About photography and Western blotting:
About my guest:
Joanna Rudnick is an Emmy-nominated filmmaker, Creative Director at The Linus Group and a masterful storyteller.