Is Your Brand Invincible?
Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand.
Melissa Agnes is a crisis management expert and she passed along valuable information that everyone should at least be aware of. You don't have to have a product or service disaster to get caught up in a crisis. In this episode, she shares a gripping example of one company that found itself needing to respond to a social media storm based on a fictional TV series.
Unfortunately, a data breach, loss of a key executive or an employee behaving badly can all ignite a situation that needs a well-thought-out response plan.
Melissa lays out the steps to being crisis ready (Detect, Assess, Respond), what to do when it actually happens and how to make those behaviors instinctive.
About My Guest …
Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. She is the author of Crisis Ready, Building an Invincible Brand in an Uncertain World.
