Using Data to Discover Opportunities in Life Science Marketing
How can you spot trends in research to be more effective with your marketing efforts? What type of publicly available data will let you do that?
And once you've spotted a trend, what then?
These were the questions we discussed at a session I moderated last October at the ACP-LS Annual Meeting. Aaron Sorensen showed us funding and publication data that tracked the history of Dr. Carl June and his march toward an effective CAR-T therapy for childhood leukemia.
My panelists talked about using those data and indications within your own sales data to see when an opportunity is arising and how to take advantage of it.
Interestingly, Aaron pointed out you don't have to wait for publications (they are a lagging indicator). You can actually see research taking off on social media, using that and other sources as a proxy for what's hot in a given field.
Dr June's story starts with Emily Whitehead. Watch these two videos first to see, as Andy Bertera points out, why we come to work each day.
Aaron's Slide presentation (Slide 5- Slide 14) are narrated by this MP3 file:
About My Guests …
Aaron Sorensen who provided the data and the case study on Dr. Carl June is a Senior Bibliometrics Consultant at UberResearch/Digital Science.
Andy Bertera is the Executive Director of Marketing at New England BioLabs.
Craig Dobbs is the Vice-president of Marketing and Sales at TriLink BioTechnologies.
