Telling the Story of Your Organization
Your browser doesn't support HTML5 audio
Telling the Story of Your Organization
I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can make for a powerful story, particularly in an audio format.
This week, I'm sharing an episode I produced about an organization that raises funds for cancer research in about 20 major US cities. Swim Across America has a compelling mission and an interesting origin. I spoke to the leadership of Swim Across America and two of the doctors whose research and patient programs benefit from those funds.
Listen to find out:
Who inspired the founders of SAA
How it works
Where the money goes
What kind of impact it makes
Your company may not have the resources for an ongoing podcast series, or it may not be a good fit. But a short series or even a single audio story can be highly shareable content.