Telling the Story of Your Organization
I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can make for a powerful story, particularly in an audio format.
This week, I'm sharing an episode I produced about an organization that raises funds for cancer research in about 20 major US cities. Swim Across America has a compelling mission and an interesting origin. I spoke to the leadership of Swim Across America and two of the doctors whose research and patient programs benefit from those funds.
Listen to find out:
Who inspired the founders of SAA
How it works
Where the money goes
What kind of impact it makes
Your company may not have the resources for an ongoing podcast series, or it may not be a good fit. But a short series or even a single audio story can be highly shareable content.
About My Guest …
Hey, it's me. Your host, Chris Conner. In addition to publishing Life Science Marketing Radio and client podcasts, I have a podcast about people whose lives have been changed by swimming. It's called Flip Turns. This episode of LSMR joins those two worlds telling the story of how thousands of swimmers across the US are raising funds that go to scientists doing important research and clinical trials that result in new treatments for cancer.
