Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany.
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Justine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies.
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Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.
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How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product. What lexicon are you using? What words are you choosing? What phrases are …
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I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can make for a powerful story, particularly in an audio …
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I think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing …
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We've talked about narrative storytelling on the podcast before, usually in the context of video. In this episode, I'm sharing an example of what it sounds like in a podcast. Or rather, what it feels …
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We need to understand our customers. Paul Orange, GM of eCommerce at GE explains why it matters more than you think and how to use it to advantage.
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The practice of marketing is changing quickly with new technologies and channels. But using those effectively requires deep understanding of typical human behavior. As human beings, scientists …
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ESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. "What does it feel like to..." The Trials of Dan and Dave is a …
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Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I …
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Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science …
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This is a replay of an episode from last year. I'll be back with a new episode and some very interesting guests in two weeks. You have an opportunity. It's in front of you every day. As a life …
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When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be …
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Are you marketing or selling large capital equipment like refrigerators, freezers, fume hoods where the operational expense, in terms of energy consumption, can be significant over the long term? If …
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I'm always encouraging life science marketers to think about how they can get more people to share the load and contribute content for marketing. Eventually, without some guidance, that leads to …
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You have an opportunity. It's in front of you every day. As a life science marketer, written content is a part of almost everything you do. Brochures, advertisements, presentations, and video …
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