A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer Nature publishing right at that moment so I asked …
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In this episode, I'm sharing my goals for this year along with what has helped me be successful achieving goals and mistakes I've made around goals that lead to failure. (I've had some of that …
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Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When …
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We need to understand our customers. Paul Orange, GM of eCommerce at GE explains why it matters more than you think and how to use it to advantage.
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The practice of marketing is changing quickly with new technologies and channels. But using those effectively requires deep understanding of typical human behavior. As human beings, scientists …
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Do you ever wonder about all the clicks you pay for that aren't relevant to your offering? Even if you have built a pretty good exclusion list, you could still be wasting money. It's not reasonable …
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Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I …
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Audio holds unique advantages over other content types. This podcast is taken from a webinar where I discussed those advantages including the ability of audio to create exceptional engagement with …
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Social media can be overwhelming. Even if you are just keeping up with friends, right? Understanding how to take advantage of it as part of your life science marketing strategy is an even bigger …
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How do you go about selecting a system? It could be adopting a marketing automation system, a CRM or even a new platform like LinkedIn as part of your marketing. There are a few basics that apply …
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There are few life science marketing tactics that can be considered a "must do". Remarketing or "behavioral retargeting" may be the exception. In this episode, Carlton Hoyt explains what it is …
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