Putting the Customer First in Your Campaigns
A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer Nature publishing right at that moment so I asked them for their thoughts.
Every campaign is different, but they have seen a lot of them. In this episode, they describe what works and what doesn’t.
The days of a one-sided conversation where you are pushing your message out are over. Put the customer first, not the product.
Jim and Allen describe how to get the most out of conversations with your media partners and the campaigns that result.
The podcast where marketing leaders inside and outside the sciences share their creative ideas and practical approaches to increasing your marketing ROI.
Not ready for a full podcast? Audio Stories are bite-sized pieces of audio content to showcase highlights and accomplishments from your business.
Interested in learning more about how to plan and produce your own podcast? Schedule a 30 minute call with Chris today to strategize about how podcasting and audio content can get the word out about your brand or event.