Jennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand.
Read More
Lori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged.
Read More
Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.
Read More
Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry.
Read More
Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important … [Read more...]
Read More
How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product. What lexicon are you using? What words are you choosing? What phrases are …
Read More
I think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing …
Read More
Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand. Melissa Agnes is a crisis management expert and she passed …
Read More
Illumina has significant market share in genomics. How would they reach beyond their current users to grow the market for genomics analysis? A podcast of course! Paul Bromann is a Scientific …
Read More
Tamsen Webster told me " Most organizations don't know why they act the way that they do." That's a big problem for branding, because the gap between what is likely your aspirational brand (how you …
Read More
You've probably heard me say, "The most effective marketing you can do is to keep an existing customer happy." In this episode, I spoke with Bonni Scepkowski of Stellar Meetings and Events about how …
Read More
A life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that …
Read More
Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science …
Read More
How do you establish a brand for a life science startup even before it has a product or customers? I was curious about this process so I talked to Karan Cushman, an expert in the branding of …
Read More
Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics. In this podcast, he shares what he …
Read More
I'm always encouraging life science marketers to think about how they can get more people to share the load and contribute content for marketing. Eventually, without some guidance, that leads to …
Read More