I think this is the first time we've ever talked about media strategy on this podcast. I met Keith Betz at Digital Pharma West earlier this year and thought it was about time we covered it. Keith …
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I recently moderated a panel on media relations at a Chemical and Engineering News (C&EN) event for scientific marketers following the recent ACS fall meeting in Boston. I was lucky to have two …
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This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation. You may have …
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Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand. Melissa Agnes is a crisis management expert and she passed …
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Illumina has significant market share in genomics. How would they reach beyond their current users to grow the market for genomics analysis? A podcast of course! Paul Bromann is a Scientific …
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ESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. "What does it feel like to..." The Trials of Dan and Dave is a …
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Joan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing …
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The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …
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Earned media (coverage in a 3rd party publication) can be a valuable element in the overall marketing strategy for a life science company. And it may not require the services of a dedicated PR agency …
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The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …
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How can you get your marketing message in front of a niche audience of scientists? How can you find them early in the buyer's journey before they even recognize a need? Contextual advertising lets …
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Theral Timpson figured it out early and created a media channel after reading a book. Then he built a business on it. The book is Six Pixels of Separation: Everyone Is Connected. Connect Your …
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