Give Your Audience a Happy Surprise with Geotargeting
This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation.
You may have heard of geotargeting, but you might be skeptical like I was. That may change after you hear this. Not convinced location based marketing is right for your customer? Using location to target messaging can deliver focused audiences, while adhering to new data privacy laws and without the perceived creepiness factor of traditional re-targeting campaigns.
After a brief description of what geotargeting is, Jeremiah lays out strategies and channels for effectively using it in life science marketing campaigns.
Ready to get started? We'll discuss a checklist of essential elements to launch a campaign plus the KPIs to demonstrate success, all backed up by some great case studies.
About My Guests …
Jeremiah Worth is the Vice President, Client Strategy at CG Life, an integrated marketing communications agency focused on life science and healthcare.
Hilary Graham is the Director, Scientific Marketing and Applications at Luminex Corporation. She has a Ph.D. in Technical Communications From Texas Tech.
