Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the …
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Many life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that …
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We've talked frequently on this podcast and on my blog about developing a content strategy. This episode looks at it from a different angle. It's about how to coordinate and execute your strategy …
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Steve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of "Let's all go rock climbing." Rather it's assembling a …
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When you are hiring someone for your life science marketing team, do you want the best talent currently available (looking), or the best talent possible? Because the top performers aren't always …
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Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science …
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Are you a looking for a new job in life science marketing? Are you a life science marketing or sales manager seeking to hire someone for your team? What do you need to know about finding the best …
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