Chris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you.
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Hemal Somaiya describes using AI to message physicians at the right moment for their patients.
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Dan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision for the future.
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Steve Kulisch describes the steps he took from undergraduate science degree to GM at Fluidigm.
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Mike Collins started CEM Corporation in a garage, took it public and then bought it back. And the garage wasn't even his... Most companies talk to their customers as some part of their product …
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I recently moderated a panel on media relations at a Chemical and Engineering News (C&EN) event for scientific marketers following the recent ACS fall meeting in Boston. I was lucky to have two …
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Illumina has significant market share in genomics. How would they reach beyond their current users to grow the market for genomics analysis? A podcast of course! Paul Bromann is a Scientific …
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A life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that …
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New England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to …
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Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific. She …
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