You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative …
Read More
★★★★★
"I wanted to comment on just how amazing the interviews you've been doing are. I am so impressed by how you get the guests to share their approach and methodology. Your podcast gives me something to chew on every week, and I challenge myself to implement the insights your guests provide in whatever project I am working on that week. Thank you for this great, applicable, practical content!"
- Kat Kozyrytska
★★★★★
"I've got to say your podcast has made me look like the smartest guy in the room lately."
-Brian Shapiro, ATCC
The podcast where marketing leaders inside and outside the sciences share creative and practical ideas to increasing your marketing ROI.
You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative …
Read More