It's not uncommon for your marketing hires to come from field sales or R&D with no experience in marketing. How do you get them up to speed?
In this episode, Kellan Barfield shares her experience in this area…
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"I wanted to comment on just how amazing the interviews you've been doing are. I am so impressed by how you get the guests to share their approach and methodology. Your podcast gives me something to chew on every week, and I challenge myself to implement the insights your guests provide in whatever project I am working on that week. Thank you for this great, applicable, practical content!"
- Kat Kozyrytska
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"I've got to say your podcast has made me look like the smartest guy in the room lately."
-Brian Shapiro, ATCC
The podcast where marketing leaders inside and outside the sciences share creative and practical ideas to increasing your marketing ROI.
It's not uncommon for your marketing hires to come from field sales or R&D with no experience in marketing. How do you get them up to speed?
In this episode, Kellan Barfield shares her experience in this area…
Read MoreIf you happen to be in the middle of a job search, this episode is for you. Mauri Schwartz was a key person in getting me to where I am today. After having worked in a lab for about 20 years, I …
Read MoreLarge companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the …
Read MoreSteve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of "Let's all go rock climbing." Rather it's assembling a …
Read MoreWhen you are hiring someone for your life science marketing team, do you want the best talent currently available (looking), or the best talent possible? Because the top performers aren't always …
Read MoreAre you a looking for a new job in life science marketing? Are you a life science marketing or sales manager seeking to hire someone for your team? What do you need to know about finding the best …
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