Onboarding Marketers - A Differentiator for Life Science Agencies
It's not uncommon for your marketing hires to come from field sales or R&D with no experience in marketing. How do you get them up to speed?
In this episode, Kellan Barfield shares her experience in this area, why it's important, the reason some companies over look training and interestingly, what an agency can do to help life science companies onboard new marketers. It can be a huge differentiator for them!
As a new marketer, Kellan was once tasked with developing the market research strategy for her brand. Did she know anything about it? Nope. She was smart enough though to ask a lot of questions, particularly from an agency, who spent some time with her explaining creative briefs and what separates a good one from a bad one.
As you’ll hear, that lesson made an impression on her.
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About My Guest …
Kellan Barfield is the founder and CEO of Source Explorer, a life science supplier search engine connecting life science professionals with boutique suppliers. Prior to this, Kellan was the head of Commercial Excellence in EMEA for Gilead.
