Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany.
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Susan Nemetz talk about the benefits of reverse mentoring (learning from younger employees).
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Jason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event.
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Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years.
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What does marketing look like in the middle of a pandemic? I’ve been listening to a lot of folks and many agree that this is the time to double down on content. So what kind of content should you produce and how do you produce it?
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New England Biolabs is one of the oldest and most respected biotechnology companies. Andy Bertera describes the corporate culture and how it influences marketing tactics.
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It's not uncommon for your marketing hires to come from field sales or R&D with no experience in marketing. How do you get them up to speed?
In this episode, Kellan Barfield shares her experience in this area…
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You know that person who never understands what you are trying to get across? For somebody out there, you are that person. I'm that person. Jessica Pettitt and I had a light-hearted conversation …
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Sarah Osteen is a leadership coach and works with organizations frequently around communication issues. A common topic is the concept of persuasion and how to use your power and influence to change …
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...conversations lead to relationships, relationships create opportunities, opportunities lead to sales...-Phil M Jones I find a conversations challenging in some situations. Hosting this podcast has …
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Many life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that …
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Not just great. Exceptional. You know someone who fits this description. It's someone you admire. He or she has a seemingly magical ability to drive a vision and make things happen. If you'd …
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Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science …
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Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he …
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Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific. She …
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Dale Yuzuki started his career as a high school teacher but discovered that the technology of life science was his true passion. Having had a variety of marketing and sales roles in the life sciences, …
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Improving your marketing content or tactics isn't the only way to generate more leads and increase sales. The people on your team are likely to have the biggest impact on your success. Developing …
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A marketing communications team is often thought of as a service provider within a larger organization. MarCom tells the company's stories to the outside world. But it has the potential to do much …
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A marketing communications team is often thought of as a service provider within a larger organization. MarCom tells the company's stories to the outside world. But it has the potential to do much …
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